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    HomePortfolioCPR Asset Management adopts MDP for its new website

Introduction

CPR Asset Management, a pioneer in thematic investment with more than 30 years of experience, set out to reflect its leadership position through the complete redesign of its website. To meet this requirement, CPRAM chose the MDP solution, combining technological and financial expertise.

The challenge

  • Modernize the website to reflect CPRAM’s excellence
  • Efficiently manage a digital presence across 24 countries
  • Ensure a personalized experience based on language and market
  • Provide investors with simple and intuitive access to financial data
  • Strengthen the website’s security and performance

The solution: Minotore Digital Platform (MDP)

Flexibility serving CPRAM’s international goals
  • A powerful digital platform centralizing content management
  • Automatic content adaptation by country and language
  • Smooth management of diverse user profiles, while maintaining overall consistency
A streamlined design
  • A modern, minimalist interface
  • Visual identity aligned with CPRAM’s brand
  • Contemporary typography and impactful visuals
Custom financial widgets
  • Global Search Bar
  • Document Library
  • Fund Finder to explore funds
  • Content Cards and News sections
MDP Studio: autonomy and time savings
  • Intuitive updates by marketing teams
  • Reduced publication times
  • Reinforced consistency across all countries
  • Less reliance on IT
Enhanced security and performance
  • Piano Analytics for precise tracking of traffic and user behavior
  • FriendlyCaptcha for optimal protection against online threats

The result

The platform was deployed across 24 pays,with centralized management enabling content delivery to different markets in multiple languages while maintaining brand consistency.

Conclusion

Thanks to MDP’s scalable architecture, CPR AM now benefits from unified content administration, automated updates of regulatory documents, and the integration of dedicated financial widgets.

This approach has reduced publication times, strengthened the autonomy of marketing teams, and delivered a smooth and secure experience for investors.