A customer-oriented financial information platform.

of Investors
0 B
lyxor details

The challenge.

LYXOR ETF is one of the largest ETF providers in Europe. Driven by a pioneering spirit, the marketing team aimed to bring to market a best-in-class digital platform dedicated to ETFs. Note that LYXOR ETF had an inadequate website content management system that made every change and adjustment a pain. The result was a platform that was almost obsolete, with outdated content and inaccurate data.

In 2014, a call for tenders was launched with the aim of finding a supplier to carry out the website’s redesign.

The major challenge of the project was to manage more than 18 country sites in a simple and centralized way—each offering multiple languages, user profiles, and its own compliance requirements. At the same time, technical challenges related to the ever-increasing amount of financial data and the regular updating of the content of the different sites had to be addressed.

In deed, as mentioned by Clarisse Djabbari (previously Deputy Head of Lyxor ETF): « This project had already failed with other providers several times. »

The Solution.

In a record span of just four months, an initial multilingual website (France) went live, soon followed by 17 other country sites. The content and products specific to each country site were available in various languages and unique to each user’s profile.

Minotore designed and developed a user-friendly website administration console that centralizes content and product data management for all 45 websites combined (country sites/user profiles). We’ve mobilized and continue to dedicate a team that unites all the skills necessary for the creation of a digital platform and its evolution. This includes hosting the platform in the cloud, 24/7 maintenance, guaranteed security, UX and UI experts, content management assistance, and the production of animated videos.
+ 0


+ 0 %

Number of visits

+ 0 K URL


The results.

The new tailored platform helped LYXOR ETF win the award for best ETF provider in Europe at the 2017 Wealthbriefing Awards.

The agility and commitment of the Minotore team have supported the extraordinary growth of Lyxor ETF and its ambition to go further.

Today, the platform includes 45 websites; with tens of thousands of continuously updated pages, as well as over 600 ETFs with several data feed updates per day.

Minotore is privileged to work with the outstanding teams at LYXOR ETF. We have shared a proven partnership since 2014 that is based on mutual trust and an appreciation for effort.
Arnaud llinas

Arnaud Llinas

Head of Lyxor ETFs and Indexing at Lyxor Asset Management
« As head of the ETF business line at Lyxor Asset Management, I worked regularly with the Minotore team. Minotore has managed our web platform, www.lyxoretf.com, since 2014. Our collaboration with Minotore has been a success that is based on a great deal of trust and an excellent understanding on their part of the financial markets and the issues surrounding the ETF product. Minotore is our ideal partner for building an agile, modern, and customer-oriented financial information platform. »


Digital innovation for market finance.