A New Multi-site Platform for a New Brand.

Country Sites
0 M€
Of Assets Under

The Challenge.

Seeyond is an independent company and a wholly owned subsidiary of Natixis IM Group, one of Europe’s leading asset management companies.

The objective of the website redesign was first to give a new impetus to Seeyond’s brand awareness and product offering, based on their quantitative expertise combined with extensive market experience.

The second objective was to have an easy to use and robust administration tool (CMS) for the website.

The Solution.

Our approach relied on 2 steps :

1. A comprehensive and in-depth study was conducted by Minotore to design Seeyond’s new digital strategy with a new theme to anchor Seeyond’s visual identity. The study also included the design of the new sitemap and content organization. Minotore also allocated resources for the writing and translation of the new website content.

2. Configuring MDP*Minotore Digital Platform according to Seeyond’s needs. This includes: graphical integration of both newly designed web pages and, written content and also the setup of d data feeding of the new website from Seeyond’s APIs.

The Results.

A new digital platform for Seeyond, modern, dynamic and with a better User eXperience, consisting of 12 country sites and two investor profiles for each.

A powerful marketing tool to support Seeyond in its growth!
Stéphanie Bigou

Stéphanie Bigou

Portfolio Manager
« We called upon Minotore to redesign our company’s website. The objective was threefold: to have a modern, easily updatable and technical site. The technicality technical level of our interlocutors and their knowledge of the financial sector were a major asset in the management of the project and a considerable time saving. It was a pleasure to work for several months with competentqualified, motivated, responsive and always cheerful people. »


Digital innovation for market finance.